If you chose to continue reading this article due to the title, you are most probably EITHER already working with social media to advertise and be heard in the social media OR you want to dip your finger in the social media and want to know what works.
Here is our list of 8 things to do NOW to BETTER reach your audience digitally. You can find more things if you look around, but we believe that if you cover these 8 points, you are ready to roll.
[fruitful_tabs type="accordion" width="100%" fit="false"] [fruitful_tab title="1.Recognize your target"] You can try to sell a luxury car to a 6 year old, but the sales might not reach your objective. You knew that, but unconsciously you might be blind about it. Recognizing your target audience is a step forward for letting them know what you have to offer to them.
Use tools provided by social media to find what your target like, how old they are, where they live, and more. You can start by creating an avatar of your audience and recognizing them will invariably change the way you interact with them. [/fruitful_tab] [fruitful_tab title=" 2. Personalize your content according to your audience"] A deep philosophical book might not be the right birthday gift to your 6 year old niece. You might have a lot of thoughts that went into the gift, but it will not be as appreciated. Believe me, I have tried!
Listen, youths love watching videos (not all, but most). Maybe there is a way to make that old boring text into a video. If not, make it into a digestible image. Observe how your audience receive your posts; if they seem to like videos, make more of that. No need to compromise the content, but the personalizing it is a start. [/fruitful_tab] [fruitful_tab title="3. Use the right tone and language"] So ya’ll, da nxt one’s abt how 2 use lang and tone 4 gettin’ attention. 😛
Maybe many of you just found the above text visually unappealing, but if you are chatting with the hip kids, this is how you might receive their replies. So, you’ve got to find the common ground too. Do stick with your personality, but understand that language and the tone sets a lot of posts apart. [/fruitful_tab] [fruitful_tab title="4. Stay focused, Stay Simple"] You can unconsciously be making complex contexts and making multiple focuses to your posts. You could be without any notice be moving from this idea to the recent policies made by the government of Nepal about the pollution and how the president of USA just called Haiti a sh*thole.
Having one idea at a time and precisely sticking to it makes the reader more comfortable. If the reader is interested in your post, but finds it complex and does not know what to do next with the information, you have failed.[/fruitful_tab] [fruitful_tab title="5.Use humour wherever possible!"] Just do! Use a stock cute cat image to your super serious topic. See what that does at your own risk. [/fruitful_tab] [fruitful_tab title="6.Think about the FORMAT of your content"] I think you would enjoy this article if it had a lovely background music and all you had to do was to watch the different points shown through a video. But, it isn’t. It would have been better!
Reflect about what content would best work with which format. Formats like video, images, music, slides, interviews, long articles, short texts etc. should be used with care. However, note that the format should complement the content, not overpower it. [/fruitful_tab] [fruitful_tab title="7.Time and Frequency"] Just like loadshedding in Nepal, time and frequency also affects your audiences.
Fixing a regular time also helps. If your audience is 21 year old college students, better not post during the college hours.
Evidently, a Facebook post is alive for less than 2 hours. So, if you only post once a month, realistically your audience will not be waiting for your single post.[/fruitful_tab] [fruitful_tab title="8.Quality Content "] Even though this point is in the end, this is the most important point of them all. Regardless of how you want to portray your content, the quality of the content or the message is central.[/fruitful_tab] [/fruitful_tabs]
We are sure that you have used few of the above 8 already. Try getting them all, and maybe you will see some changes. Maybe, the likes will turn into loves![:]